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Professional networking is not about handing out or distributing resumes.  There is a time and place to hand out your resume and that time and place is not when you are establishing professional connections.

Key activities associated with professional networking:

  • Meeting new people every day.
  • Referrals.
  • Phone conversations.
  • Informational meetings.
  • Face to face contact.
  • Talking to company presidents, owners and key leaders.
  • E-mails requesting meetings.
  • Associations with professional groups.
  • Participation in volunteer activities.
  • Attending business expos and career fairs.
  • On-line networking groups, i.e. LinkedIn.
  • Networking groups, i.e. OPNETX.

Key career search activities:

  • Resumes and cover letters.
  • Search descriptions.
  • Use of on-line job boards.
  • Filling out applications.
  • Waiting for a response.
  • Talking to HR departments.
  • Waiting for job opportunities to be advertised.
  • Checking the help wanted section of the newspaper.
  • Working with an outplacement service or career counselor.
  • Researching companies.
  • Reading books about networking or attending “how to” networking seminars.

 

Reality:

  • 80% of available career opportunities are not advertised.
  • Companies prefer to hire people that are known, that can be trusted and that have been referred by a reliable source.
  • The average career search for someone making $40k is 4 months, for each $10k increment up add 1 month to the search time.
  • The best way to have someone read your resume is to have them request to see it.
  • 80% of HR time in the hiring process is the process of elimination and screening; only 20% of the time is focused on the interviewing and actually hiring.
  • Finding people with the right skills and qualifications is extremely difficult for most companies.
  • A traditional method of recruiting employees can be very expensive in terms of advertising and man hours used.
  • Companies that need to hire people needed those people yesterday.
  • Successful companies are always looking for the best talent available.

 

You can’t ignore the steps needed in an effective career search.  A well constructed and professional resume is the cornerstone of any successful career search.  Too often people concentrate over 90% of their time on career search activities and less than 10% of their time to networking.

 

The challenge is to apply the 50/50 rule.  Spend 50% of your time on career search activities and 50% of your time on professional networking.  Stop sending out resumes and get out there and connect with the people who will lead you to and offer you your best opportunity.